Nederlander Concerts + SSMF 2014
FOR IMMEDIATE RELEASE
Contacts: Vanessa Kromer, Nederlander Concerts (323) 817-6108 / firstname.lastname@example.org
NEDERLANDER CONCERTS SELECTED AS A PARTNER TO BOOK AND PROMOTE SUNSET STRIP MUSIC FESTIVAL (SSMF)
SSMF EXPANDED TO A TWO-DAY STREET FESTIVAL SEPTEMBER 20 & 21, 2014
LOS ANGELES, CA (April 8, 2014) – Alex Hodges, CEO of Nederlander Concerts, the premier family- owned West Coast promoter, announced today that the company has been selected as a partner to book and promote the 7th Annual Sunset Strip Music Festival (SSMF) with SSMF, LLC. In addition, the popular street festival will be expanded to two days and scheduled for Saturday, September 20 and Sunday, September 21 on The Sunset Strip in West Hollywood, Calif.
SSMF will kick off with a tribute to a Sunset Strip icon on Friday, September 19. In 2013, SSMF honored multi-platinum selling, iconic rock goddess Joan Jett with the Elmer Valentine Award for her contributions to The Sunset Strip. On Saturday, September 20 and Sunday, September 21 SSMF will feature multiple outdoor stages, vendors and interactive experiences throughout the day and into the night. In addition, dozens of musical artists of different genres will perform in venues along the strip such as The Roxy Theatre, Viper Room, Whisky a Go Go, and House of Blues Sunset Strip, among others.
“We are thrilled to partner with SSMF, LLC and bring Nederlander’s music legacy to the iconic Sunset Strip,” said Alex Hodges, CEO of Nederlander Concerts. “The Sunset Strip Music Festival brings members of the community together to celebrate music and experience the vibrant atmosphere of The Sunset Strip.”
“After careful consideration, we chose to partner with Nederlander Concerts to further spread the word about the music festival, gain additional exposure and take SSMF to the next level,” said SSMF CEO Todd Steadman. “Each year SSMF attracts top-tier artists, and we look forward to continuing to grow this amazing legacy with Nederlander Concerts.”
”I am thrilled to have the opportunity to work with Alex Hodges and his amazing team at Nederlander Concerts,” stated SSMF Managing Festival Director Karmen Beck. “We are confident this partnership and two-day street festival expansion will bring additional fans to the boulevard, which has consistently attracted 12,000-15,000 fans for the previous Saturday-only street festival over the past five years.”
SSMF plans to announce additional details, including the 2014 honoree, ticket sale information and performing artists, in the coming weeks. SSMF has already confirmed the return of Jack Daniel’s as the festival’s premiere sponsor and will continue its partnership with KTLA 5.
This year SSMF will work with CBS RADIO’s six Los Angeles stations as the event’s exclusive radio sponsors. With promotion across the popular stations, SSMF will be able to provide outstanding exposure to the festival to more than 8.5 million listeners. CBS RADIO’s stations in Los Angeles include the “World Famous” KROQ, 93.1 JACK FM, 97.1 AMP Radio, KRTH 101 (K-Earth), KNX1070 NewsRadio, and 94.7 The Wave. KROQ, known for their discovery of up-and-coming artists and often the first station to champion new, unsigned, and local Alternative Rock bands, will serve as the lead promotional partner for SSMF.
For more information about SSMF, visit www.ssmf.com, www.facebook.com/sunsetstripmusicfestival and Twitter.com/SSMF.
About Nederlander Concerts
Headquartered in Los Angeles, Nederlander Concerts promotes and produces a wide range of quality live entertainment across the Western United States. This boutique event promotion firm exclusively operates and programs the most coveted and awarded small to mid-size venues including The Greek Theatre and the Pantages Theatre in Los Angeles, the Santa Barbara Bowl, City National Grove of Anaheim, City National Civic of San Jose and Vina Robles Amphitheatre in Paso Robles. In addition, the company promotes events at third party arenas, theatres and clubs up and down the coast including the Galen Center at the University of Southern California, San Diego Civic, RIMAC Arena at UC San Diego and Raley Field in Sacramento. Visit www.nederlanderconcerts.com for more information.
About The Sunset Strip Music Festival
The Sunset Strip Music Festival (SSMF) is a not for profit festival created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. Now in its seventh year, the festival has featured performances by established and rising artists including Linkin Park, Ozzy Osbourne, Mötley Crüe, The Smashing Pumpkins, Slash featuring Fergie, Awolnation, The Offspring, Public Enemy, Bad Religion, Kid Cudi, Steve Aoki, LMFAO, Neon Trees, Matt & Kim, among many others. The festival has also raised significant charitable funds through ticket proceeds and sponsor partnerships that have benefitted music education programs, drug and alcohol treatment centers and children’s cancer foundations. The Sunset Strip Business Association is the managing member of the limited liability.
About Tribune Broadcasting (KTLA 5 TV)
TRIBUNE is one of the country’s leading multimedia companies, operating businesses in broadcasting, publishing, and interactive. The company’s broadcasting group owns or operates 42 television stations, WGN America on national cable, the national multicast network, Antenna TV and Chicago’s WGN-AM. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience.
About KROQ radio
KROQ is owned and operated by CBS RADIO, one of the largest major-market radio operators in the United States. A division of CBS Corporation, CBS RADIO operates 126 radio stations, the majority of which are in the nation’s top 50 markets. In addition to KROQ, CBS RADIO owns and operates KNX- AM, KAMP-FM, KCBS-FM, KRTH-FM and KTWV-FM in Los Angeles. For more information on KROQ, the nation’s most listened to rock station, please visit: www.kroq.com.